We all know how important social media platforms are. Pretty much all of your business and contacts are happening there. So it is crucial to be present and active as much as you can.
However, we cannot be always updating the thousand different accounts we have. After all, we need to focus on doing our main business/blogging purpose, right? So let me tell you this – there’s nothing wrong in planning in advance what you’ll post or talk about on Facebook, Instagram or Twitter. This is why in this post I’m sharing with you the things I find useful when brainstorming and planning my social media presence.
You don’t have to be everywhere
Don’t get me wrong. The more social media platforms you are, the better chance you have of exposure to potential clients. However, it is not necessary to be everywhere. Examine carefully what your ideal audience likes and where it is interacting the most and focus there. For me, as a graphic designer, who works with bloggers and small business owners, all visual platforms are top priority so I choose to focus mostly on Instagram and Pinterest. Not that I completely neglect Facebook or Twitter but they just don’t seem to be bringing that much value to my business.
Interact on a more personal level
One of the best ways to meet new clients and people that you want to work with is by interacting with them. I’ve noticed this thing recently, on Instagram mostly, that people (probably bots, to be precise) are constantly commenting all the same emojis, one-word phrases and sometimes totally irrelevant stuff on my and other people’s pictures. And the sad part is that *real* people start following this approach as well.
Firstly, it’s extremely annoying and it needs to stop! Secondly, I have a piece of advice for the situations when you don’t really know what to comment but still want to show appreciation to the person, no matter on which social media. Just add some personal touch the comment, no matter how short it is. A few ways to do so include adding the person’s name to the comment; describing in some sort what is the thing you liked in the picture by stating obvious object, quotes, emotions; or
Schedule post updates
The best thing about social media nowadays is that you can easily schedule what you’ll post for the next week, month, or even an year if you wish. What I usually pre-schedule are blog posts from the archives. Not everyone has the time to go through my whole blog so why not bring to them the best of my content? Plus, I don’t have to be online all the time and reposting. There are plenty of websites that can do that for me. Here are some of the best to choose from:
- Buffer – What I’m using right now
- CoSchedule – Marketing calendar
- HootSuite – Social media management and marketing
- PostCron – Social media schedule
- UnUm – iOs mobile app for scheduling Instagram
- Later – Schedule and manage Instagram posts
- BoardBooster – Pinterest scheduling tool for bloggers
- Post Planner – An app that helps finding the best content in your niche and sharing it on social media
Another thing that is part of the scheduling process is having in mind ideas on what exactly you want to post. You should not only promote your services and products because thus your audience will always be too distant. Instead, try mixing both self-promotion and genuine interaction with people.
In order to make your life much easier, I created a simple and cool checklist to make sure you have your social media sorted out. You can easily create a similar one for your favorite platforms but here’s the one I use for Facebook, Twitter, and Instagram. It’s completely interactive – you can type in the date, the different posts you have in mind for that day, and you can easily check them once you’re done. You can also print it out if you’re old-school and can’t get it done until it’s pencil-scratched. Another great thing about the checklist is that it comes with several ideas on what to share on social media. I mean, what else could you ask for?
Have fun and share with me – how do you manage your social media account?
Pinterest | Twitter | Facebook
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