We all know how important colours are for a brand and for its visual presentation. Did you know this fun fact? People need only a few seconds to decide if they like a website or not and one of the main factors are indeed the colours.
In this post I’ll share with you 3 colour scheme ideas for your website and brand to follow. PLUS each comes with examples and a FREE worksheet to help you organise all the colours you use and their purpose.
What I used to use on website before was one shade of purple that I loved and mixing it with its lighter/darker versions. It can be a great option if you have tons of pictures in your blog and/or want to focus more on the content therefore the design remains clean and professional.
2. Bright and colourful
The exact opposite of the monochromatic is using a lot of bright colours. However, make sure you use them mostly if not only for details – borders, buttons, links colours. Please, don’t use bright colours as background or for filling huge spaces because it can incredibly bother the eye and people will quickly leave your site. Instead, compensate bold colours with a lot of white space.
3. Two or three base colors
Unless you’re a unicorn (if you’re a unicorn, you can do anything), it is safer not to go wild with your colour scheme. Pic two or three base colours to work with and stick to them. Also, make sure they compliment each other well so they send the right message and do not confuse your audience. In fact, this is what I’m doing in my branding as well – I used to have only purple but now I added an awesome mint-y colour. Check this blog post to learn a bit more about my rebranding.
To help you follow your branding colour scheme easily, I created a cool and simple worksheet for you. You can print it or fill digitally the colours you use and where you use them so you don’t have to look through thousands of files next time.
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